About the Author

Richard Cochrane is trained in chemistry and metallurgy but is far more interested and practiced as a political and fund raising consultant, writer and amateur historian. He grew up in a Navy family and with his two younger brothers carried on its 500+ year tradition of naval service to Great Britain and the USA then enjoyed a career with one of the largest advertising and public relations agencies working with numerous Fortune 500 companies and many of America's premier educational institutions. He maintains friendships and acquaintanceships around the world. He lives in Santa Barbara, California.

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ABSOLUT(E) FAUX PAS LEADS TO FURBALL.

April 8th, 2008 • Richard Cochrane

 Remember the Alamo

MEXICO CITY — The Swedish Absolut vodka company apologized Saturday for an ad campaign depicting theRemember The Alamo southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.

The campaign, which promotes ideal scenarios under the slogan “In an Absolut World,” showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

Radical groups still contend the southwestern U. S., including California and even Oregon, is territory that should be reconquered by Mexico. Pundits often cite the “invasion” of illegal Mexicans and others that have flooded across the southern U. S. border as an artifact of reconquest.

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