About the Author

Richard Cochrane is trained in chemistry and metallurgy but is far more interested and practiced as a political and fund raising consultant, writer and amateur historian. He grew up in a Navy family and with his two younger brothers carried on its 500+ year tradition of naval service to Great Britain and the USA then enjoyed a career with one of the largest advertising and public relations agencies working with numerous Fortune 500 companies and many of America's premier educational institutions. He maintains friendships and acquaintanceships around the world. He lives in Santa Barbara, California.

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Character Doesn’t Count!

April 30th, 2008 • Richard Cochrane

It\'s not really sex Bill saysNationwide, in what is being called the “Bill Clinton Effect” 52% say character doesn’t count and matters less than a politician’s policies according to a Rasmussen poll released Wednesday.

Democrats, by a 2-to-1 margin, say it’s the policy options that matter most. Republicans, by a narrow 49% to 43% margin, disagree and say that character counts. Among unaffiliated voters, 49% say policies are more important while 32% say character is more important.

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